An agent is everything Maax may answer from on a call: a set of question-and-answer pairs, the documents and pages it can search, and a paragraph of context. Here’s how to build a good one — the fast way first, then the tuning that makes it excellent.
1. Paste your website
Open Agents, choose New agent, give it a name, and paste your website’s address. Maax crawls the site — the sitemap first, then link by link — and reads the pages the way a new hire would: what you sell, what it costs, how delivery and support work, what your policies say.
From that material it writes three things:
- Around a hundred Q&A pairs, phrased the way callers actually ask (“how fast is delivery / do you do next-day?”) and answered the way a rep should: the direct fact first, concrete numbers, prices, dates and names, one to three sentences.
- The hard-moment lines — polite, de-escalating handling for objections, stalls, complaints and escalations, with any fact in them taken from your pages.
- A context paragraph — who you are, what you sell, and the topics worth looking up during a call. The live detector reads it as scope.
The rule that matters most: nothing unverifiable gets in. If your pages don’t contain the answer to an obvious question, the pair is skipped rather than invented. A gap you can see is better than a wrong answer you can’t.
A typical 50-page site takes a few minutes and about 300 credits — the sign-up credits cover it with room to spare.
2. Or start from a description
No website, or a site that says little? Describe the business in a paragraph or two — products, prices, policies, the questions people ask — and Maax writes the Q&A and context from that instead. It’s a one-pass generation, and you can always add a website later.
3. Add what the website doesn’t say
The best answers usually live in documents that never made it onto the site. Upload them: the pricing PDF, the security overview, the onboarding guide, the internal FAQ. Each file is indexed as its own document and searched when no Q&A pair covers a question. You can also add individual pages by address, paste a sitemap, and refresh or delete any page later.
4. Read the pairs. Fix three things.
Ten minutes with the generated pairs pays for itself on the first call. Skim them and:
- Switch off anything you’d rather not answer live. Off pairs are kept, not deleted.
- Sharpen the answers that matter most — pricing, the top objection, the thing every prospect asks. Say it the way your best rep says it.
- Add the five questions you know come up that the site doesn’t cover.
Q&A pairs are matched first and are the fastest, most precise answers, so what you put here is what you’ll see most.
5. Tune the context
The context paragraph sets the detector’s scope. If your calls are investor pitches, or partner onboarding, or a very specific product line, say so — name the topics worth looking up, as plain nouns. Avoid writing example questions into it: the detector should react to what’s actually asked, not to what you predicted.
6. Take a call, then close the gaps
Now open the window, pick the agent, press Start. After the call, look at the agent’s gaps: every question it couldn’t answer, with a count of how often it came up. Answer each one once, and it’s a pair for every future call. This loop — call, gaps, answers — is how an agent goes from good to uncanny in a couple of weeks, built from the questions real people ask.
A few habits of great agents
- One agent per thing you sell or support. A rep who covers two products keeps two agents and switches from the window’s controls.
- Refresh after a launch. When pricing or a policy changes, refresh the affected pages and edit the pairs that quote the old numbers.
- Name names. Product names, brands and proper nouns in the context help the recogniser hear them correctly on calls.
Build yours now. Start free — paste your website and take the next call with the answers ready.